HOW ROYAL UNIBREW KEEP THEIR BEER AND SOFT DRINKS ICE-COLD

Published:
ROYAL UNIBREW
Containers needed:
60+
Models supplied:
Location:
Nationwide, Denmark

A key ingredient at any festival is the chilled refreshments, especially when the sun is blazing down. There is nothing quite like it. But how does Royal Unibrew ensure their beverages are kept at just the right temperature?

THE CHALLENGE

Royal Unibrew is Denmark’s second-largest brewery group. Each year, their Royal Beer, Pepsi Max, Faxe Kondi – along with many other fan favourites – are passed over the counters at a myriad of festivals and markets across the country.

It is crucial, of course, that both beer and soft drinks are kept ice-cold. Recognising this, Royal Unibrew plays a pivotal role in assisting busy festival organisers. They do this not by providing their own refrigerated containers, but by acting as a facilitator in renting these containers from us on behalf of the organisers – for example, at festivals like Rock i Lunden and Juelsminde Harbour Festival.

In this regard, both Royal Unibrew and the organisers depend on everything working seamlessly (requiring a performance as rock solid as whoever tops the bill):

The audience must have a great experience. That means it is critical that the refrigerated containers are delivered on time and function properly – so that both beer and soft drinks can be served at the perfect temperature.

THE SOLUTION

Since 2015, Royal Unibrew has relied on TITAN for their refrigerated container needs.

Every year, we hold a meeting in the spring to get an overview of approximately how many refrigerated containers they will need during the upcoming festival season – so we can ensure we are always able to deliver what they require. We also account for the fact that some orders will come in on the fly.

Typically, Royal Unibrew rents the refrigerated containers for 4-6 days at a time, which amounts to about 60-70 containers, distributed across a string of festivals, throughout the summer.

About 90% of the refrigerated containers are 20 feet in size. The remaining 10% are 40 feet. And Royal Unibrew always opt for our ArcticStore model, which is perfect for keeping drinks beautifully cold.

THE RESULT

We have three contacts at TITAN Containers, and the collaboration is absolutely fantastic.

When I place an order, I don’t have to give it another thought. I don’t need to check up on it. The rest is just taken care of, and they deliver and collect at the promised times. It’s just wonderful.

TITAN Containers provides us an opportunity to offer our clients (i.e., the organisers) something we can’t provide ourselves – while still maintaining the high level of service we always aim to deliver to them.

I’ve never had an organiser call us to say a refrigerated container wasn’t working. The organiser of a major event in Odense recently said to me, ‘it doesn’t matter where you order a refrigerated container for me as long as it is from TITAN. Because then I know it works.

Benjamin Schnefeldt

Technical and Event Support at Royal Unibrew

NEED A REFRIGERATED CONTAINER (OR TWO) FOR YOUR EVENT, EXPANSION OR PROJECT?

Whatever kind of cold storage solutions you need, we can help. Find out what we can do for you by calling 0333 241 4 241 or send us an email.

Get in touch

We can help you find exactly the right containers for your needs in just a few moments. Questions about our products or services? Just ask!

OUR FULL TEMPERATURE-CONTROLLED COLLECTION

ArcticStore

ArcticStore

Our industry-leading signature model is the go-to choice for the majority of clients.

Temperature range:-40°C to +45°C
Sizes:
10FT, 20FT, 40FT
Find out more
Arctic SuperStore – Cold Storage. Refrigerated Containers.

Arctic SuperStore

A modular SuperStore made from your choice of ArcticStores and ArcticBlasts.

Temperature range:-40°C to +45°C
Sizes:
20FT, 40FT
Find out more
Arctic UltraFreezer – Cold Storage. Refrigerated Containers.

Arctic UltraFreezer

Numerous Bio & Life Sciences applications, plus great for oily fish like Bluefish tuna. 

Temperature range:-75°C to -10°C
Sizes:
20FT, 40FT
Find out more
ArcticBlast – Cold Storage. Refrigerated Containers.

ArcticBlast

Rapid chilling, freezing and tempering capabilities. Max output: 76,000 Kcal/hour. 

Temperature range:-40°C to +45°C
Sizes:
10FT, 20FT, 40FT
Find out more
Arctic MiniStore

Arctic MiniStore

Chill on location! A versatile mini unit that's great for events, big or small.

Temperature range:-25°C to +5°C
Sizes:
8FT
Find out more

WE HAVE COLD STORAGE SOLUTIONS FOR VIRTUALLY EVERY SECTOR, INCLUDING: 

Supermarkets & Retail Sector Supermarkets and Retail

Supermarkets & Retail

From small independents to major supermarket chains, our clients span the entire retail sector – across the length and breadth of Ireland. Our ArcticStore collection is versatile enough to meet all your needs.

Pharmaceuticals Sector Pharmaceutical Sector – Cold Storage

Pharmaceuticals

Extreme low temperatures and rapid chilling times are frequently in demand among our many clients in this sector, which is where our ArcticBlast and UltraFreezer models come in. Temperatures of -75°C can quickly be achieved.

Food and Beverages Sector Food and Beverages

Food & Beverages

This vast and varied sector requires a wide selection of frozen, chilled and ambient temperatures to keep products properly maintained – as well as limitless flexibility when renting cold storage on demand.

Events and Catering Sector Events and Catering

Events & Catering

Wherever your event, show, conference or party, we’ll help your catering team run like clockwork with a suite of innovative cold storage solutions. From major festivals to weddings, we deliver nationwide at great prices.

Cold Chain Logistics Sector Cold Chain Logistics

Cold Chain Logistics

TITAN plays a critical role in the cold chain logistics of thousands of businesses, providing temperature-controlled hubs during the transportation of goods. We have 20+ years of experience in cold chain supply.

Public Health and Services Sector Public Health & Services Sector – Cold Storage

Public Health & Services

From ad-hoc hospital labs to research facilities and vaccine distribution, we assist the public health sector when it needs us most. Other innovative services include bed bug extermination at temperatures up to -40°C.

Industrial Sector Industrial

Industrial

Industries such aviation, automotive, chemicals and electronics use our temperature-controlled environments when testing. Better to identify underperforming components at ground level than 20,000ft!

Agriculture Sector T_White_Agriculture_TITAN_new

Agriculture

Across the farming and agricultural landscape, we’re here when portable cold storage solutions will help keep businesses running. From cool rooms for fresh-cut flowers to deep freezing for meat, we can help.

Technology Sector Technology

Technology

From battery storage and testing to data centres, TITAN has the stock and temperature control capabilities to meet all your tech business needs. Our mission is to help innovative businesses up and downscale as needed.

Read or Download the ArcticStore Brochure

GET OUR LATEST COLD STORAGE BROCHURE

Full details of our entire ArcticStore collection can be found in our brochure, which is available to download as a PDF or to read online. No login required.

OPEN NOW

TITAN CONTAINERS ARE CERTIFIED TO, OR CAN SUPPORT COMPLIANCE WITH, THE FOLLOWING ACCREDITATIONS

  • ISO Certification 9001
  • ISO Certification 14001 TITAN Containers
  • CE Certification TITAN Containers
  • HACCP Certificate
  • Good Distribution Practice Certificate
  • CSTA